Best Tools For PPC Campaign Management

PPC or pay-per-click is a form of online advertising to get more traffic on your website. It is a vital part of digital marketing that boosts the brand’s visibility, generates leads, improves traffic, and offers a high ROI. While running a paid search campaign is beneficial for businesses, managing the PPC marketing Ads is hard.

From researching keywords and allocating budget to launching, monitoring the campaign, the entire process can be overwhelming for the marketers. But there is good news! There are several PPC campaign management tools that can help you stay at the forefront of the industry.

However, with new PPC management software sprouting every other day, finding the right one can be difficult. To help you make a well-informed decision, we have compiled a list of the best tools for PPC management.

The following PPC tools can prove to be game-changers and take your campaign to the next level-

PPCexpo Campaign Management tools

PPCexpo Keyword Planner:

If you aren’t already using PPCexpo Keywords Planner, you might be missing out on an excellent tool for keyword research. It helps you check out the PPC keyword search volume and their competitiveness.

Just enter the keywords you are looking for, and the tool will find the most relevant keywords and search metrics for you. Not only can you find the new relevant keywords, but you can also check if the existing ones are relevant or not.

Some of the unique differentials of PPCexpo Keyword Planner are:

Artificial intelligence: With AI, you can discover high volume keywords that are not only relevant to your niche but are also profitable. These keywords will have a high search volume and will help you get more clicks. Also, they are on the budget and have less competition.

Filtering: PPCexpo will help you filter results based on various factors like CPC amounts, search volume, and more. This will help you measure the value of each keyword according to your text.

Charting: When doing keyword research, the prime goal is to find keywords that are of high volume and low CPC. This will help you find the most profitable and opportunist keywords in minimum time.

Exporting:  With PPCexpo, it becomes easy to export the keywords and save them to the Excel file.

PPCexpo Reports:

This tool will help you show findings in terms of reports to the team and to clients. You can use this to show all the changes that you had made to your new ads or campaigns. Furthermore, the PPCexpo report tool is interactive with lots of patterns and formats to choose from and have a consistent reporting format. Also, it is available offline to make things easy and accessible from any location.

Combination Calculator: 

The combination calculator will help to analyze the campaigns to help you gauge the combinations that depend on your dimensions and metrics. This is more helpful when you have more than one campaign, ad groups, locations, and device types.

PPC signal:

It’s easier to manage a single campaign than managing various campaigns. Even for the PPC expert, managing things manually becomes difficult. And that’s when PPC signal comes to mind; PPC signal is an analytics tool that is designed to smoothen-out the complex Google Ads account.  Using this, you can focus directly on campaigns with ease.


Want to get more insights into your competition? SEMRush is one of the best PPC advertising management software that handles competitive and keyword research, campaign planning, etc. Using SEMRush analytics, you can determine whether to follow the same bidding strategy or adjust it.

There are features that let you see how your competitors are doing in the PPC game. You may also get an idea about using stronger keywords or modify the keyword research. The software is suitable for both small and large businesses, and it won’t break the bank. It also offers a 3-day free trial, so give it a try!


Acquisio is another player in the PPC management world. It is a great campaign and bid management tool with features for managing paid and display social retargeting. By using algorithms to examine or adjust bids, it allocates budget and handles PPC bidding, bid research.

Moreover, based on the predefined algorithms, Acquisio can change the bids automatically. The tool offers cross-channel reporting, allowing marketers to manage their Ad campaigns on different platforms.

There are flexible pricing plans for small and large businesses. However, it is best for marketers with multiple accounts. You can try Acquisio for free!

Adobe Media Optimiser

If you are looking for an advanced tool to automate your PPC campaign management, Adobe Media Optimiser is a great tool. It is a Google Ads tool with a unique Ad-buying solution to help you forecast the display and social Ads based on your budget.

With this tool, you can automate the execution of your media plan and find the best possible way to share your content. It allows you to target high-value audiences.

PPC BidMax

Another PPC tool that provides automated, flexible bidding for Google Ads. The reason why PPC BidMax is a great tool to use is, it boosts the website traffic with maximum results.

With this tool, the search engine marketers have the advantage of managing the bid campaigns for different platforms. You can try the free version of BidMax and find out if it suits your needs.


PPC campaign is a fantastic way to generate traffic, leads, ROI for the businesses. But, creating a great PPC campaign and making the best out of it is a laborious, time-consuming task. Luckily, there are PPC Campaign Management tools that can help you automate the most tedious tasks and concentrate on more important tasks.

Choose any one of the best PPC Campaign Management tools mentioned above and enhance your paid search marketing efforts. These tools will help you create, track, manage or adjust your Ad campaign, bidding strategies, budget, and more. So, get started with managing your PPC Campaign with these advanced tools today!

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