The marketplaces are always expanding. These are outlets that help you get the attention of potential clients and enhance your eCommerce sales. Selling your products through a marketplace, such as Amazon, eBay, or a specialized website, helps new online stores flourish. Furthermore, solutions specialized in such ways as software that analyses Amazon’s prices might assist eCommerce enterprises in increasing their profitability on these websites. Despite this, the news isn’t all good. When it comes to selling on an eBay marketplace, e-commerce enterprises can also encounter drawbacks. We’ll go over the benefits and cons below so you can make the best choice for your eCommerce business.
The benefits of selling on eBay:
Visibility to a Vast Customer Audience:
eCommerce enterprises can advertise their products to a considerably wider number of potential buyers by using marketplaces. For example, Amazon itself has more than 100 million subscribers. It is more difficult to acquire this reach through an eCommerce site, as it would necessitate an ongoing investment in online advertising, marketing efforts, and positioning.
On the other hand, the marketplace you choose should always have strong search engine positioning because it is in their best interest to be appealing to both sellers and end customers. As a result of your keywords and the placement job that they do, it will be easier for your products to appear on the first page of Google.
Comparatively less cost to starting an eCommerce Business:
All you have to do to sell on a marketplace is meet their standards, fill out the product pages, and pay the monthly fees or sales commissions for each platform. Businesses will save money on infrastructure development. The same is true for logistics, as there are markets that will handle logistics for you, such as Amazon’s FBA system or drop shipping services. As a result, the brand can enhance its earnings by avoiding the costs of shipping and distribution.
At the same time, you can save money on banking fees because the marketplace handles payment administration. Customers pay the marketplace directly on most platforms, and the marketplace pays the e-commerce firm subsequently.
Made for Every Product Kind:
It may take additional effort to start an eCommerce website with handmade or unique product types, but on the other hand, eBay is specially tailored for unique merchants.
Millions of customers visit the platform every day to find the perfect fit for them. Moreover, the marketplace is especially known for its unique sellers. For example, you can find a large number of online sellers dealing in rare coins, crafted items, hand-made dresses, and many more to explore.
Reasons to not Sell on the eBay Marketplace:
Hundreds of brands selling comparable products populate these large marketplaces. This makes it difficult for clients to concentrate on the brand. The customer’s attention is drawn to the product rather than the brand to which it belongs. Selling on eBay is not a good strategy for companies looking to develop a brand image.
Thus, the eBay Marketplace is not a perfect fit for online vendors having a dream of building their brand name.
High Commission Charges:
Undoubtedly, eBay is one of the biggest marketplaces, but eBay charges a heavy amount from the eCommerce vendors. Along with the annual shop charges, the merchants are also obliged to pay commission charges per sale. Not only are the commission rates, but the merchants are also obliged to pay commission charges per sale. Not only are the commission rates high, but also the commission may vary from category to category.
Are you running your eCommerce shop on the PrestaShop platform and are looking to sell on the eBay Marketplace?
You can overcome the eBay commission charges with the help of the Knowband PrestaShop eBay Marketplace Addon. The module offers an amazing feature for selling PrestaShop products at an increased price on the eBay Marketplace. Merchants can take advantage of not only the price management feature provided by the PrestaShop eBay Marketplace Extension, but also a plethora of other amazing features.
Listing of Products in Bulk:
The very first feature of the PrestaShop eBay integration addon which attracts online vendors is bulk product listing. Online vendors can sell their entire PrestaShop inventory on the eBay Marketplace in a single click.
In simple words, eCommerce merchants can list all the products along with the product attributes within no time on the eBay Marketplace.
Real-Time eBay Order Tracking:
The other top listing benefit of the Knowband PrestaShop eBay Marketplace integration addon is that the PrestaShop sellers can track all the eBay orders right on their PrestaShop admin panel. Not only can the merchants see the eBay orders, but the online retailers can also manage the shipping and delivery management of eBay orders from their PrestaShop admin panel.
Several Shipping Templates Options:
Along with all the other beneficial offerings offered by the PrestaShop eBay Integration Addon, the one thing that makes the addon different from others is the Multiple Shipping Templates feature. Through PrestaShop, online vendors can sell their products to worldwide customers by creating different shipping templates for eBay profiles. Moreover, on top of that, the PrestaShop merchants can sell the same products at different prices in various countries to overcome the shipping costs.
The modules with subscription fees are the only thing the PrestaShop online retailers are concerned about. To ensure the proper peace of mind against subscription charges, Knowband has developed the PrestaShop eBay Marketplace module with single-time payment and lifetime usability coding structures. Moreover, PrestaShop eCommerce retailers can use the PrestaShop eBay Marketplace connector addon for life just by paying the module charges once.
Crowns-based setups are what distinguishes the PrestaShop eBay Connector add-on from the long feature list. The subscription fee-based modules are the only thing that troubles PrestaShop’s online retailers. Furthermore, the PrestaShop sellers can do various manual jobs such as feed updates, product status updates, order status updates, and synchronization between eBay and PrestaShop stores with just a single tap on the available buttons.
Who Are We?
Knowband is a superhero expertise seller and PrestaShop module partner with 8+ years of PrestaShop eCommerce plugin development experience. Moreover, Knowband celebrates 10,000+ happy plugins sold on the PrestaShop addon store along with sales from the Knowband.com website.