Pew Research defines anyone born between 1981 and 1996 as a Millennial. The people born in the subsequent fifteen years belong to Generation Z.
Anyone born before these decades is well-acquainted with the mail service. Ever since Millennials have started their own modern businesses, however, they’ve embraced technology for marketing.
Have you ever wondered what this means for the mail service? What do these younger generations think about older methods of doing things? Do they think it’s still relevant?
Keep reading to learn what Millennials and Gen Z think about the mail service.
Millennials’ Way of Thinking
Millennials started coming of age in the 2000s. Ever since then, they’ve been notorious for their constant phone usage. They are, after all, the pioneers of social media.
Despite being the first generation to be digitally fluent, it’s a misconception to say that they’re obsessed with their phones. As they’ve reached their thirties and early forties, Millennials have veered away from constant tech usage.
Instead, they’re looking for a break. They’re enchanted by the relics of their childhood and their parent’s childhood. For example, Millennials have popularized vinyl albums for the first time in decades.
It makes sense then that Millennials are familiar and even fond of mail service. Getting a letter or flyer in the mail is a nice dose of nostalgia from a simpler time. It’s something they can hold in their hands.
For this reason, the mail service is not irrelevant for this generation. It’s a great way for any modern business to make them feel special.
The New Generation on Mail
Although mail service has always been around, Gen Z never knew life before technology. We often joke about these young people being more tech-savvy than we are, even as toddlers.
They live their lives online and are big fans of shopping there too. A lot of this shopping happens through social media, where they see their friends or influencers promoting products.
Like their Millennial predecessors, Gen Zers are longing to connect with a tangible world. Other than sporting clothes that were popular thirty years ago, they buy even more vinyl albums than Millennials.
Their mail thoughts are no different from Millennials. Not only do they love mail, but they crave it, especially if there’s a strong design element. Their time online has given them a true eye for color and aesthetics.
If marketers are trying to catch the attention of Gen Z, they need to do it with punchy copy and a creative layout.
Speaking of mail service, do you know how return receipt electronic for USPS works? Click here to learn more.
Mail Service for Modern Business
As people step into the modern business world, it’s easy to get caught up in the need to digitalize everything. This is especially true when we take into consideration the mail service thoughts of younger generations.
However, there’s a certain charm in using a mail service to reach audiences. The new generation on mail is much more receptive than we give them credit for.
For more business and marketing advice, keep reading our posts.