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A Complete Guide on SEO for Roofing Companies & How to Get Started

The roofing market has become extremely saturated due to low entry barriers and low starting capital if one is starting on the grass-root level. These factors make it hard for individual contractors to close a lucrative deal because there is always another company that can compete with what one is offering. No matter the quality of your work, money is a much more potent way to persuade people.

The best way for a roofing company to turn the tide in its favor is by going all out on a marketing spree and take up Search Engine Optimization or SEO.

It helps the businesses getting more leads by making their online presence authentic, trustworthy, more visible than the competition.

In this post, we are going a clear look at what is SEO for roofing companies and how you can get started and find your way up to the top of the food chain.

Read also: The Most Cost-Effective Ways To Market Your Roofing Company

SEO For Roofing Companies

SEO for roofing companies is about enhancing the rankings of your website so that it can show up among the top search engine results against its service keywords. Research has shown that, more than often, people end up buying goods and services from websites that are in the top three to five search engine results.

SEO For Roofing CompaniesImage source:

For a roofing company, it is highly desirable to be on top so that consumers do not explore other companies and come straight to that.

How SEO For Roofing Companies Work?

You can reach your potential customer base by going through the SEO channels. There are several studies to back the research that over 85% of the prospects search for goods and services online. In other terms, this is a gold rush and whoever is at the front of the queue is going to hit the jackpot.

With the help of the right toolset and strategy, you can bring in people to your website who are already looking to hire services. They do not need convincing except that you are the best in business.

According to WebEx, SEO closes more deals than conventional marketing channels. This number grows bigger as the sample size grows. For instance, for every customer that conventional marketing channels bring, SEO can bring eight more!

This shows the immense scale and the reach of SEO for roofing companies.

Growing Roofing Business With SEO

Roofing companies are, often, small, locally owned companies where different departments are slumped together for saving cost and making things more streamlined. For SEO and marketing endeavors, you cannot make a new department and recruit professionals to grow the online presence of your company.

The best course of action in this regard is by getting premium services from a digital marketing agency. Companies like CityLocal Pro are well-respected in the business community for their state-of-the-art services and concrete results.

An SEO company has the personnel, the right tools, and expertise to help your company rank well on search results.

There are two ways companies go about SEO for roofing companies:

  • Traditional SEO Services
  • Local SEO Services

Traditional SEO Services

This practice brings traffic to your website by making it rank high in search results. Higher traffic volumes promise more leads which is the indicator of conversions.

Traditional SEO services usually contain on-page and off-page optimization, fresh web content with rich multimedia elements, and a complete technical audit.

Local SEO Services

This is a more direct, yet strategic approach. It is directed toward making an SEO road map that covers local, high-conversion leads. For instance, it is highly unlikely that someone hires a company fifty miles away when one has an option only five miles away.

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By pronouncing the proximity and other factors of your roofing company, local SEO targets prospects in close vicinity and bring them on board.

How To Get Started

If you have digital marketing professionals in your company, then you may not need an agency. But it is best to go with one because of their expertise and approach toward marketing solutions.

Still, if you want to do it on your own, here are some simple steps on how to get started.

Roofing Directory

A roofing directory is a special form of a business directory, targeted toward roofing companies only. This gives prospects an edge to find the right company without wading through a sea of irrelevant information.

For a roofing company, a roofing directory provides a platform to make its information more visible. Roofing directories are repositories of industry keywords and search-related terms. They rank well against almost any given roofing keyword.

Signing up on the top roofing directories, such as can improve the visibility and trustworthiness of your business.

Keyword Research

While updating or writing new content for your website, it is best to do keyword research. Keywords are those words and search terms that users type to find relevant information regarding roofing work.

Keyword ResearchImage source:

It is good to cover artistic and literary angles but you cannot deny the fact that your business also needs a place to shine online.

There are many tools, both paid and free, that can help you with keyword research. It includes Ahrefs Keywords Explorer, Google Keyword Planner, and many more.

Link Building

SEO for roofing companies is about weaving a mesh or a virtual web around your website. Links from quality websites help search engines to understand your business. This leads to improvement in search rankings and the authority of your content.

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There are always illicit practices in every industry, including SEO. The best way to avoid penalties and backfiring strategies is to follow the guidelines of the search engines and eventually climb the rankings ladder.

SEO coverage is essential for roofing companies to attract more visitors to their websites. This engagement in the short run leads to conversions in the long run. After reading this post, you know the importance of SEO for roofing companies and how to start targeted campaigns to attract prospects who are more likely to hire services.


Related Link

Roof covering Tips that will certainly aid you in Fix Your Roofing


Abbot Ace

Hi there, I am a professional blogger and Co-Marketing Manager at If you need any kind of help. So, Contact me at any time. Thanks & Regards.

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