When you talk about lead generation and generating sales, there’s no way you can keep Landing Pages out of the discussion. And in such cutthroat competition, Optimize Landing Pages creating landing pages and for SEO isn’t enough, but you must create optimized ones to reach the best results from your campaigns.
Hubspot reports that companies with 31 to 40 landing pages have seven times more leads than those with one to five. Hence, we can say, the more landing pages you have, the higher chances you have to reach your objectives.
In this article, we’re going to discuss the best landing page optimization practices in detail.
Shall we start? Let’s go!
1.Define Your Goals
You can’t afford to walk in the dark when it comes to paid campaigns. You’ll run out of budget soon. That’s why it’s essential to define the objectives of your campaigns.
In 2021, we have two types of landing pages quite popular:
Lead Generation: These pages are used for building email lists. Optimize Landing Pages What happens is a user lands on your page and submits his/her details in exchange for some eBook, free access to a course, etc.
Click-Through: The information on these pages is pretty straightforward. You write details about your product or service with the sole objective of conversion. If convinced, the user will click-through to your website via CTA and complete the transaction.
While creating your landing page, keep your goals in mind — what you want people to do, fill out the form, or buy your product/service?
- Create an Organized Layout
Every landing page has these five elements:
- A headline
- A brief description of your offering
- Relevant imagery
- A lead-capture form
- A call-to-action
You can’t leave out a single one. And including these elements isn’t enough, you must tweak them until they feel perfect.
3.Personalize Your Headline & Copy
A personalized copy performs much better than a general copy Optimize Landing Pages. Relevance drives high ROAS. Be specific. Get behind the eyeballs of your target audience and see the ad from their perspective.
Can they connect with the headline? Does the brief sound familiar. In short, your ad copy and description below should make them feel you have the solution for the problem they have been grappling with for so long.
And if your objective is lead generation, your offer should sound so tempting that the user can’t ignore it.
Let’s revise the basics. A good ad copy is:
- Personalized
- Skimmable
- Conversational
- Positive and promising
- Include Amazing Visuals
Naturally, people process images and videos quicker than text. According to a study, 90% of information transmitted to the brain is visual.
Not all users will have the time to go through your copy, but an appealing image or an engaging video can keep them hooked.
A relevant visual will create a similar image of your product in the user’s mind.
Also, make sure your visuals and ad copy complement each other. And yes, images have to be responsive so they don’t look odd on small screens.
5.Remove Navigation Links
There’s no point of keeping navigation links on your Optimize Landing Pages when you already have a CTA button. There’s already so much distraction around your prospect: emails, other opened tabs in the browser, mobile notifications, etc.
You don’t want to further complicate things for him/her. Keep one CTA in the entire page; no in-content links, header, and footer either. That’s enough.
- Responsive Page Design
A responsive design has become so obvious today that it shouldn’t be mentioned again and again. But at the same time, marketers often ignore this aspect and later cry over poor results.
How can you meet your sales or lead objectives when your page is not optimized for billions of Android, iOS, tablet, and small screen users?
In the past, visitors were OK with zoom and scroll. But not anymore. They expect top-notch readability or else they leave — and probably, never click on the same page again.
7.Page Speed
Ask yourself how much you hate it when your internet works slow. But that’s a temporary issue. What about the sites that take minutes to open despite being accessed on a super-fast internet connection? Sounds relatable?Your landing page should take more than a couple of seconds to load. Anything more than that and your bounce rate will go up. Websites that take three seconds to load have a 32% of bounce rate. And this figure keeps going up with every second taken by the site.
Ask yourself how much you hate it when your internet works slow. But that’s a temporary issue. What about the sites that take minutes to open despite being accessed on a super-fast internet connection? Sounds relatable?
Your landing page should take more than a couple of seconds to load. Anything more than that and your bounce rate will go up. Websites that take three seconds to load have a 32% of bounce rate. And this figure keeps going up with every second taken by the site.
Landing Page Optimization Tools that You Can Use
Fortunately, to create optimized landing pages on the go, you can leverage several tools out there. Each of them has a unique advantage over the other one. Let me name them so you can explore and decide which one is best for you:
- Unbounce
- Instapage
- LeadPages
- Launchrock
- Hello Bar
- 5 Second Testing
- UserTesting
- Olark
- Crazy Egg
- Optimizely
Takeaway
Landing pages are the key weapons in your sales and leads arsenal. And to make the best out of them, you must optimize them. An optimized page will always outperform a general, cluttered one crammed with CTAs and navigation links. If you want to simplify and fasten up the process, In SEO you can leverage the above-mentioned tools to create optimized landing pages in all the various services
P.S. We are a digital marketing company in Dubai with a diverse clientele. We have created and optimized hundreds of campaigns and landing pages. Let us know how we can help you to double your leads and conversions with our landing page optimization services
