It’s hard to underestimate the importance of SEO when 93% of all online experiences start with Google. However, it’s not as simple as putting your site online to get traffic. You need to take the proper steps to optimize your website and increase your chance of ranking on the front page.
With how important it is to get search engine traffic, you can’t afford not to invest in business SEO. Keep reading to learn seven signs you need to invest in SEO services.
1. You Aren’t Showing for Local Searches
Not showing up for local search results is a big problem if you run a local company. People constantly use Google to find information about local businesses. You’re missing out on potential business if you aren’t in those searches.
A local SEO company can help by ensuring you appear on Google Maps. They’ll help you set up a Google My Business account and optimize your site to rank for local keywords.
From there, they’ll help you obtain local citations that power up your site in the local search results.
2. You’re Getting the Wrong Traffic
Having web traffic doesn’t matter much if nobody converts to customers. Unfortunately, that’s what will happen with several traffic sources. Not everyone out there wants to buy what you have to offer.
This happens when you target the wrong people. You likely rank for non-commercial search terms that aren’t likely to convert people into customers.
An SEO company can help by targeting buyer-intent phrases. These people are likely to buy and won’t hesitate as much when shown your products and services.
Your SEO provider will help you create targeted content that convinces people to buy from your business.
3. Too Many Paid Ads
Paid ads are great at generating immediate interest, but they have one big drawback. You constantly have to spend money to create new leads for your business.
That problem doesn’t exist as much with SEO. Yes, you will spend money upfront to set up your SEO campaign. On top of that, you’ll need to maintain your rankings in the future.
However, you’ll continue to generate leads with SEO for as long as you maintain your rankings. Your traffic won’t immediately stop when you ramp down your SEO efforts.
4. Your Website Is Slow
There is more to ranking on Google these days than targeting keywords. Google understands search intent well enough now, so it has focused on optimizing the user experience.
Google is better at understanding when visitors don’t get the information they need on a website. Some of the factors that play into a bad experience are a poor user interface and a slow website.
That’s why user experience now plays a role in ranking websites. Unfortunately, it’s not always easy to determine why your website doesn’t measure up.
Many SEO experts now understand how to optimize websites and can help you improve your site’s experience.
5. Not Showing up for Brand Searches
Ranking for your brand name sounds easy. However, it’s not as easy as you think to show up for a brand name. Some companies find themselves at the bottom of the search results behind pages that have nothing to do with their name.
Unfortunately, getting the top spot for your company name isn’t always easy if you have an unoptimized website. It isn’t always enough to focus on basic keywords. You need to optimize your site for your brand.
Expert SEO services can help by changing your website to make it easier to rank for your brand name. Doing this will help people find your brand and make you more authoritative in the eyes of Google searchers.
After all, why should someone trust your brand when you can’t rank for your own company name?
6. You Struggle to Produce Content
Content is the backbone of every excellent SEO strategy. Some companies stop at their basic services and company information. While this will work in some situations, it isn’t ideal.
You need to produce a lot of content if you want to get the most from SEO. That means targeting many keywords in your industry and writing content that gives searchers of those terms the information they need.
Unfortunately, you probably don’t have the time or energy to produce content to meet those demands. If you’re in this situation, turning to an SEO expert will help you get the SEO content you need. Your provider will help you with keyword research and produce content for your company’s blog.
7. You Don’t Have the Tools
Yes, you can handle a lot of SEO work without tools. However, doing things this way takes much more time and energy.
Professional SEO agencies have access to tools and understand how to use them to make the job much easier. If you don’t have time to learn new tools or do things manually, hiring a pro to handle the work makes sense.
On top of that, you’ll save a lot of time that you can better use working on other tasks. Let a professional handle the SEO work while you handle the work you’re great at doing yourself.
Don’t Wait to Buy SEO Services
SEO is a long process, so you won’t see results immediately. That makes it even more important to start the SEO process as soon as possible.
The longer you wait to buy SEO services, the longer it will take for you to start seeing the benefits. Hire an SEO agency today to start work on getting your website ranked for keywords on Google.
Check out the blog if you’re interested in more digital marketing tips that will help you send more traffic to your business website.expert seo services
