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The spread of COVID-19 has changed many aspects of daily life and lifestyle. Having been the first pandemic to be broadly documented on social media and shared, we are now seeing its effects on what people are doing, consuming, or doing on social media.

COVID-19 provides eight data points that illustrate how social media has changed our use of social media platforms and how we used them.

1. Social media was consumed by marketers 35% in the US in March and 45% globally

A global survey of internet users ages 16 to 64 found that nearly half of them increased their use of social media sites in March. The use of social media messaging apps increased as a result. During COVID-19, lockdowns, quarantines, and shelter-in-places, people communicated via social media and instant messaging and started to buy hash online Canada.

2. Facebook use has grown by 25%, as well as messaging by 65%

With its popularity resurging, the original social network is also seeing users make extensive use of its messaging feature. In the era of increasing digital connectivity, COVID-19 has caused a surge in Facebook messages of about 40%.

3. More than 330 million TIKTOK downloads have taken place so far in 2020

The viral quality of TikTok and the world’s reach made COVID-19 one of the first viral outbreaks of 2019. In the first three months of 2020, dance apps were downloaded in record numbers. Users searching for original content on social media will find the short, entertaining content on the site appealing.

4. Live streaming on Instagram increased by 60% because Instagram usage increased by 120% overall

Use of Facebook and Instagram increased just as fast as COVID-19. Instagram’s live streaming feature, IG Live, allows users to watch broadcasts from their phones anywhere and anytime and access Goldbuds.

Influencers on Instagram use entertaining and interactive content to create more meaningful connections with their followers. According to Mediacasts, they reported a 66% increase in likes on sponsored posts during the COVID-19 agency guidelines decks displayed by them.

5. YouTube views have increased by 20-30% due to an increase in accounts and views

YouTube influencer channels gained 30% more subscribers in March than last year. Views for fitness and health content on YouTube increased by 63%, while views for arts and culture content increased by 39%.

In the early days of YouTube, community engagement was a major objective. Following the outbreak, a playlist called With Hash Me was put together.

YouTube users and influencers are collaborating on #WithMe formats to share videos about cooking, gardening, and studying. Even though they grew in popularity before COVID-19, they are gaining more traction among Gen Zers.


In the beginning of COVID-19, many brands and advertisers paused their marketing campaigns due to uncertainty regarding a global pandemic. As audiences spend more time online and on social media, many brands have seen positive results.

Marketing must change its tactics to avoid appearing tone-deaf during times of crisis and acknowledge the big picture issues involved.

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