If you’re a dental professional looking for ways to market your dental practice in the digital age, then you’ll want to read this article.
Why?
Because you’re going to need a solid digital marketing strategy to stand out in a crowded industry. Knowing what to do in marketing your dental practice online is important, but you should also know what to avoid.
In this article, we will discuss six common dental practice marketing mistakes and how to dodge them.
Dodging Dental Practice Marketing Mistakes
Many dentists are achieving success with a more digital-driven marketing plan since these are cost-effective and targeted. Nevertheless, things can (and do) go wrong and can end up being a frustrating waste of time and money.
Mistake #01: Not Having a Plan
The first and most important step in any successful marketing campaign is having a plan. Without a plan, you’ll be flying blind and throwing your money away.
Research how to reach and communicate with your target audience and avoid mass messaging that appeals to no one in particular. Find out which channels work, and why. Create a long-term plan and track your progress.
Mistake #02: Not Knowing Your Audience
You need to find and focus on an audience of people who are already interested in the dental services that you offer. Knowing your target audience is imperative to building connections with them.
Social media marketing can be especially useful in this area. These platforms offer many tools to help you identify and open conversations with your ideal demographic.
Mistake #03: Not Having the Right Content Marketing Strategy
What you say (and how well) matters just as much – if not more than promotion itself! If you want dental patients to flock to your website, you’ll need to invest in high-quality content that will educate and engage them.
Blogging and video content, for example, work well to educate people and establish yourself as an authority.
Mistake #04: Not Investing Enough Time or Money
Like with any other type of marketing, you get out what you put in. If you’re not willing to invest the time or money necessary, you’ll likely see a minimal return on your investment.
So be prepared to make a commitment if you want to grow your business. Invest in a user-friendly dental practice website. Remove obstacles to booking appointments and invest in ongoing, engaging content.
Mistake #05: Focusing Too Much on One Channel
It’s too easy to put all your eggs in one basket and focus too much on one channel. Rather, make sure that your marketing is multifaceted. Include several different channels like SEO, social media, and blogging.
A solid content marketing strategy can help to emphasize different dental services. Go ahead and test and measure each channel to determine what works best.
Mistake #06: Generic Messaging
We may think that getting new leads and converting them into patients is mostly dependent on our marketing. Perhaps our funnel structure or scripts. However, many people are converted to life-long patients when their dentist shows kindness, compassion, and personal interest.
For example, dental professionals who take the time to learn about implant cases and show genuine interest and empathy enjoy significantly better conversion and retention rates.
When this critical element is woven into your marketing then you can be sure of great success.
Something to Think About
While these are the six most common dental practice marketing mistakes, there are many more that can sink your ship before it sets sail. If you remember these and actively avoid them you’ll certainly succeed in dental practice online promotion!
If you’ve found this post useful, please feel free to look around for more of the same.
