Over 50 percent of all searches in 2020 were voice and image-based.
Your business should invest in image SEO to keep up with this trend. The idea is to use images to improve your website’s ranking.
Unfortunately, many small business owners have no idea how image SEO works. These entrepreneurs struggle to find relevant images to add to their websites.
So, what can your business do to overcome this SEO challenge?
Read on to learn what image SEO is and five top tips on how to optimize it.
What Is Image SEO?
Image SEO refers to optimizing images on your website to make it easy for search engines to find and read them. Image SEO improves user experiences, online visibility, and website ranking.
Here’s how to optimize images for SEO.
1. Use Unique Images
Your business should use unique images to improve its website ranking. Search for unique and captivating images to add to your website. You want to have great images that give your business an edge online.
So, look for online resources to help you find these unique images.
2. Learn How to Edit Images
To optimize your images for SEO, you must learn how to edit them the right way. Look for photo editing tools to help you remove background from an image. The idea is to upload images with appropriate backgrounds.
Also, edit the image format to pick the right file format, which will display well on your website.
3. Use Relevant and Accurate Alt Text
To leverage image SEO, you must learn to write SEO-friendly Alt text. The purpose of this text is to provide alternative information if a user cannot access the image. Use the internet to check out alt text examples to get ideas on how to write them.
4. Use Mobile-Friendly Images
To leverage mobile traffic, you need to use mobile-friendly images. So, after uploading new images on your website, check how they display on mobile phones. The idea is to format these images to increase accessibility.
5. Check Copyright
Before uploading new images on your website, check the copyright. You want to avoid using images with copyright conflict as this will lead to legal problems. So, be cautious about the online image sources you use.
Also, consult a copyright expert if you’re unsure whether to use a given image. The idea is to get professional guidance on the images to upload to your website.
Leverage Image SEO to Grow Organic Traffic
Your business should invest in image SEO to keep up with the latest digital marketing trends. Rely on the above tips to learn how to optimize images for SEO effectively. The idea is to learn the right image formats to upload to your website.
Also, use mobile-friendly images to improve online visibility and increase organic traffic.
Please check our other blog posts for more tips on how to optimize your website for SEO.