Want your trade show booth to be a success?
Exhibition stands are fairs are designed to get your business notices, but you can’t just shell out some money for a new flashy stand each time you attend an event.
Just like any marketing campaign, it’s important to plan what trade show materials you will need in advance.
here are the top 5 trade show display materials that will help your next fair be a complete success.
1. Business Cards
It may seem obvious but having business cards is very important when attending trade shows! A new contact excitedly offers their hand for a handshake only to find themselves crushed by your blistering grip of doom.
Embarrassment ensues as they realize the embarrassing lack of anything they could give back. An instant rapport killer!
If you haven’t got business cards, companies like Digi Print printing services can help.
2. Mailing List
Building a mailing list is one of the best things you can do for your trade show success. Using simple mail merge technology, you can create personalized emails that contain all relevant contact information.
You then segment these lists into groups and send emails at different times and about various topics to engage them and open up new opportunities.
3. Postcards
Every time you attend an event, make sure you collect as many postcards as possible! Collecting business cards is the most important aspect of marketing materials but what about those people who don’t have cards?
Never fear because this is where postcards come in! Quickly write down your contact details, website address, and any other relevant information to form a life-long connection with these prospects.
These cards can help build trust between your company and potential clients; because they value your attention, they may be more likely to think of you when an opportunity arises.
4. Flyers/Brochures
Flyers are still one of the best trade show marketing materials. However, there are a few things you should bear in mind when thinking about flyers and brochures for your fair booth:
1) You can never have too many!
2) Make sure you make them stand out enough to catch people’s attention
3) Always offer a way to contact you, even if this means handing out a business card.
A client could very well be interested in what you have to offer, but unable or unwilling to discuss it right then and there.
5. Signage
What good is a booth without some signs? Make sure you have large display banners, with your brand/logo prominently displayed together with useful calls to action like “talk to us now” or free giveaways!
When it comes to signage though, it’s important not to go overboard. If there are too many signs then clients may feel overwhelmed by all the information they’re being bombarded with, making them less likely to talk to you.
Want to Learn About More Trade Show Materials?
It’s easy for exhibition stands and fairs to become expensive very quickly. But by adhering to these basic principles you will be well on your way to trade show success!
It is also important that you remember how valuable the relationship between client and company really is, so make sure you show your appreciation for them by giving them a gift or some other pleasant surprise when they visit your trade show booth.
If you would like to learn more about the best trade show materials and hidden trade show promotional materials, please check out our blog.
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