Did you know that the iconic Heinz logo has been used since 1869?
If you close your eyes when someone mentions companies like McDonald’s or Nike, it’d be easy for you to recreate their logos in your mind. Although this may not seem like much, designing such a memorable logo is one of the best company marketing strategies out there.
So what can you do to ensure that your business logo is successful? Keep reading to learn 5 simple design tips that will help ensure that the final result is beautiful.
1. Represent Your Business
Brand building is essential for preserving your company’s lifespan, which means you need to have a distinct identity.
When people look at your brand, they should be able to get a feel for who you are. For example, if you run some kind of eco-friendly business, then your logo should include earth tones and images.
2. Make It Simple Yet Bold
One of the most important business marketing goals is to create a logo that makes a positive impression on people. The easiest way you can accomplish this is by keeping the design simple but full of personality.
This will ensure that people can remember you just like they remember Apple’s bitten apple or Starbucks’ magical mermaid.
3. Check Out Your Competition But Don’t Copy Them
It’s always a good idea to stay in touch with everything your competitors do. This will give you insight into what works, what doesn’t work, and how this information can benefit your company.
While you may be tempted to copy all the things that work, you need to maintain the individuality of your company. You can get inspired by other logos, but don’t give those companies free advertisements when people remember them instead of you.
4. Find the Perfect Font
There are hundreds and even thousands of different fonts that you can choose from during the design process.
You should strive to find a font that’s unique without being overbearing or illegible. When in doubt, always ask for outside opinions.
5. Don’t Forget About Scalability
Your logo should be included in all your business advertising, so you can’t forget to factor scalability into your design. Will your logo look good on a pen, t-shirt, or billboard?
If you think your Logo Animation will look beautiful in videos and other products, then your design is a win. When the image or text loses quality at different sizes, then you should go back to the drawing board.
These Design Tips Will Help You Create an Incredible Logo
Since your logo will be the heart of all your company branding efforts, you need to be confident with how it looks. By following these expert logo design tips, you can get ready for a long and successful career.
The marketing world seems to evolve in the blink of an eye. If you need help keeping up with the newest trends, then our blog will keep you on your toes. Check out the rest of our articles so you can learn other ways to outshine your competition.