If you work in the jewellery industry, you must be present on social media. What better way to social media marketing for your jewellery business, fresh trends and collections? Social media is frequently where your audience learns about you for the first time, and it’s the finest way for you to connect with potential customers.
Despite the fact that the majority of jewellers have a Facebook, Instagram, Pinterest, or TikTok page, few of them are aware of how to fully utilise it.
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It’s understandable that many jewellery store owners no longer give social media much thought given the level of expertise, time, and resources required to succeed on it nowadays.
Over time, social media has undergone a significant evolution, and many jewellery industry are now impatient with how quickly things are changing. Consider doing a social media audit to find areas for development and potential expansion of your social media platforms in order to stay current with the times.
I recently observed brands after brands, big and small, at a jewellery industry event not making full use of the social tools available to them as I moved from booth to booth.
1. Promote your brand.
Instead of focus on their expertise, I see a lot of brands trying to appeal to everyone and everyone. By properly defining the DNA of your brand, start the year off right.
Here are some inquiries you MUST reply to in order to carve out a small niche in the market. If you’re a social media manager, make sure everyone is on the same page by answering these questions with your C-level executives and/or talking about them with your client.
- Describe your company in three words.
- List five businesses with a strong social media presence that are similar to your brand and that you would like to imitate.
- What kinds of posts were most successful last year?
- Which social media posts failed miserably?
- What mood do you want your Facebook page users to be in when they visit your social media pages?
Jewelry is not a need, and getting someone to purchase a luxury item usually includes telling them a story and showing their desire for it. Making a product story can inspire a customer to buy, and a great brand story can build brand loyalty.
You might find weak points in the brand of your jewellery industry by conducting a social media audit. Are your brand voice, social media usernames, profile pictures, and text all consistent? Are there variations among your channels? Is something lacking? The message should be consistent across everything.
If something doesn’t match, customers can become confused. Since jewellery industry is typically a costly and infrequent purchase, having a strong brand presence helps to increase sales. You are what the outside world sees of you. Maximize your use of it.
Sell necklaces that respect a person’s uniqueness or rings that express friendship or love, and then create the story going with it. It is possible to tell an emotional story using words, images, and graphics.
Make sure that all of your social media postings adhere to your brand now that you are aware of what it stands for.
2.Make Social Media Marketing Automatic
An automation platform is a wise investment because it can be challenging for many shops to develop.
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We’ll assist you with carrying out the social media plan for your jewellery industry from gathering high-quality, branded content to regularly posting it to your feeds, so you can completely relax and enjoy the rewards.
Your advertising options are a little bit more limited on websites like Instagram and Twitter. Ads can typically only be made with images or videos. However, this is a fantastic chance to produce an attention-grabbing image or video for your viewers.
Paid advertisements are a fantastic way to expand your company’s customer base. These leads have the potential to become profitable conversions for your company.
users have seen up to a 50% boost in in-store visitation and a 10-fold increase in customer growth. Check outcapabilities for your jewellery store right away!
3.Find new ways to increase sales and lead generation
The best location to grow your jewellery business and spur consumer demand is on social media.
First of all, make sure to always respond to every remark left on your articles, and count how many people inquire about the cost of your jewellery or where to buy it.
Second, it’s important to reply the same day, usually within an hour or two, if someone direct messages you with a jewelry-related query. This is a good sign of interest and their intention to buy.
Unexpectedly, a lot of jewellers take too long to reply, losing the sale out of simple inattention. The customer has moved on.
You may track and calculate how many missed sales you could have had with the use of a social media audit. Having a structure in place will allow you to rapidly reclaim these leads.
4. Get to know your target audience.
The amount of audience intelligence social media provides you with is one of its features. The control panel is a treasure trove of customer data.
It provides you with important demographic information connecting with your posts.
The information you gain from a social media audit may be used to modify your marketing plan and gives you specific knowledge about the people who follow you and the fashions they like. If used properly, this data could very well end up being your most valuable resource.
Selling to every single type of person is not in your best interest. You’ll probably discover that you’re squandering resources like time, money, and effort.
Knowing your brand will help you identify your target audience and ideal client. This “person” that represents your target market will be your ideal client. To better connect with them as a consumer, you might even want to give them a name.
Remember that real customers won’t always fit within the ideal model of your ideal client.
These are the individuals who are most intrigued by your goods. You must decide who your target market is if you want your social media marketing plan to be most successful.
5.Influencer strategy
There are amazing fans out there that like and comment on most of our postings. It’s critical to maintain their loyalty and foster their product awareness.
Choose ten of your most active followers and admirers to serve as your global brands. Give them free merchandise, special discounts, and access to VIP events to keep them interested.
Influencer marketing is basically a type of social media advertising that makes use of product mentions. Influencers are people who have gained a following and are regarded as authorities on their subject.
The relationship between influencers and their followers is based on mutual respect and the understanding that any product references made by them constitute trustworthy social proof.
