Think blogging is dead? Think again! Reports show that 77% of all web users still read blogs.
And if you play your cards right, your blog could be a ticket to the front page of Google!
Ready to get started? Then join us below as we explore some simple tips to help you write SEO blog posts that gain traction!
1. Write For Your Audience
Here’s something to note: people know when they’re pandered to.
Readers can spot when a blogger is just trying to push a product or service. And once they find you out, they’ll have no hesitation leaving your site and never visiting again.
To make sure you’re writing blogs that your audience truly cares about, hone in on their pain points and put yourself in their shoes. If you were visiting your own site, what type of information would you want from your blog?
2. Watch Your Tone
Striking the right tone for your blog can feel like a balancing act. Too casual and you’re going to come off unprofessional. Too formal and people may think you’re stuck-up.
You and the rest of your content writing team should strive to find the perfect blend between the two.
A good rule of thumb for blogging is to write as if you’re talking to a friend, presenting information in a helpful, easy to digest way. If you’re writing for a primarily B2B audience, on the other hand, you’ll need to lean more into the formal side.
With that said, your blog should always contain elements of both.
3. Optimize Everything
Blogging is about so much more than your actual, written content. While you’ll need to incorporate high-ranking primary and secondary keywords naturally throughout your copy, the bulk of creating an SEO-friendly blog actually comes from other elements.
For example, using keywords in images is a simple way to add another natural keyword to your blog.
Likewise, make your blogs easier to read by breaking new ideas up into individual paragraphs. Each paragraph should contain no more than three sentences or so.
4. Market Yourself
With your content published, it’s time to start spreading the word! Your first stop: social media.
Post to all of your usual social channels, encouraging your audience to share the post and sound off in the comments. While social SEO isn’t as big of a factor as many businesses hope for, shares and links to your site definitely still help.
You can also partner with another blog to cross-promote content.
Guest posting, for example, is when a blogger creates a unique post for a different site. On the flip side is something called SEO content syndication, which is when a blogger takes previously published content, then publishes it on a partner site.
How to Write SEO Blog Posts That Actually Draw Eyes
Ultimately, the best way to get started writing high-quality SEO blogs is to read and practice.
Then, make sure your images are optimized, your copy is formatted in a nice, eye-catching way, and double-check that you’re making good use of your keywords, both primary and secondary.
Aside from that, you’ll just have to stick with it. But rest assured, following these tips will have your blog ranking higher!
For more tips on growing your site, make sure to check out the other great marketing content on our blog.
