Did you know that over 222 million new people started using the internet in the last year?
The digital age has well and truly taken over, and Google’s algorithms are adjusting accordingly. Understanding the SEO trends of 2021 isn’t enough anymore. If you want to stay ahead of the game, it’s time to look forward to 2022.
Don’t get left behind and find yourself publishing awesome content that no one sees. If you want to stay relevant on Google, you need to learn a few simple SEO tips for 2022.
Read on to find out more!
1. Mobile Optimization
It’s not new news that people are accessing the internet from their mobiles more often. However, it’s news that you can’t ignore. If you’ve got a site that’s wonderfully optimized for desktop but a mess for mobile browsing, you can guarantee that Google is penalizing you for it.
If you haven’t put some serious time and effort into making your website a mobile dream, it’s time to stop putting it off. If you’re not an SEO wizard, you can hire digital marketing services to do the technical work for you.
2. Long-Form Content
Long-form content is ranking higher than short-form on every search engine in 2022. With so much low-quality content online, it’s becoming increasingly important to prove that your content is valuable and informative.
You should publish content of 3000 words or more to encourage organic traffic. However, it’s vital that you keep it scannable. Utilize H2 and H3 headings to make it easy to browse.
3. Voice Search
Voice searching is becoming increasingly popular, and 2022 SEO trends are adapting to this. You need to consider the differences between a typed search and a voice search. Voice searches are far more conversational and informative.
For example, a typed search may be ‘lawnmower broken,’ whereas a voice search may be ‘how do I fix my broken lawnmower.’
To adjust your website to match voice searching, utilize the top long-tail keywords throughout your content.
4. Video Content
Even if you’ve never used video content before, it’s time to start. Users prefer to watch small video snippets rather than exhaustive blog posts for education and entertainment. The best websites use a mixture of written and video content.
However, you need to optimize your video content. Make sure to include your chosen keywords in your title, description, and alt-description. Also, don’t forget to include relevant hashtags if you want to reach a wider audience.
Finally, make sure you keep analyzing changing keyword trends and update your content accordingly.
Keep Up With SEO Trends This Year
These SEO trends are inevitable for 2022; there is no escaping Google’s ever-expanding algorithms, so it’s worth playing along. Satisfy Google’s fundamental principles, and you’ve got a chance of exponentially growing your organic traffic this year.
Did you find this article helpful? If so, make sure to check out our other posts for all things digital advertising, social media, marketing, and more.
