4 Digital Marketing Tips Every Small Business Should Be Using

Whether you’re starting a brand new business or you’re trying to drum up more customers for your pre-existing business, it’s time to revamp your digital marketing plan.

Digital marketing is the best way to market in 2021, but it might seem complicated on the surface. With so much conflicting information and advice, how can you even get started?

We’re here to offer a few simple digital marketing tips to help you out. Read on to learn more.

1. Content Marketing Is Key

Are you already taking advantage of the benefits of content marketing? If not, you’re probably falling behind the other competitors within your niche!

Many newcomers to the business marketing world don’t understand the importance of blogs on business websites. Aren’t blogs just personal posts about feelings, fashion, and food?

Not anymore. In 2021, blogs for businesses are all about boosting SEO and moving your website up the competitive Google rankings.

Content marketing with blog posts also makes you look like an educated authority in your field, which helps you build customer trust. Talk to a local SEO agency about what they can do for your content marketing needs.

2. Social Media: Where Is Your Audience?

Before you even launch your first social media page, it’s crucial that you do some preliminary research. Who is your audience and where do they spend their online time?

For example, if you’re targeting younger people in the Millennial and Gen Z generations, you won’t benefit from putting all of your efforts into Facebook marketing. You’re far better off on apps like TikTok and Instagram.

Find out where your customers are and focus your efforts there.

3. Get Personal

Social media is just that: social. When you’re integrating social media into your digital marketing plan, make sure that you keep in mind that you should interact with your customers.

There are several ways to do this.

First, make sure that you’re responsive (especially at first). This will boost your engagement and make you more likely to show up on the “explore” page. It will also make your customers feel closer to you.

Consider reposting content from happy customers. This shows other followers that real people like your products and services and it shows appreciation to the customers that you’re reposting.

If you can, try to do a few live videos. This also gives you the boost that comes alongside video marketing.

4. Network With Other Businesses

Networking is key when it comes to a successful digital marketing strategy. Why do all of that hard work alone when you could have other businesses help you out (and help them out in the process)?

Find local businesses both within and outside of your niche that aren’t direct competitors. Network with them and form an agreement about reposting social media content so you can start sharing followers with each other.

For example, if you own a pizza place that’s next to a brewery, you can network with the brewery to have them promote your pizza while you promote their beer.

Try These Digital Marketing Tips

If you’re not already using these digital marketing tips, now is the best time to start! Incorporate one (or all) of these tips into your digital marketing strategy and watch your business grow.

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