Getting a site to show up anywhere on Google doesn’t take much. Submit a sitemap to the webmaster section, and you’re good to go. But when 75% of users don’t make it past the first page, that isn’t enough to start getting traffic.
The benefits of SEO can significantly improve your business, but it isn’t always easy to understand them without seeing them for yourself. Check out the post below to see what you can expect after investing in SEO for websites.
1. Get Targeted Visitors
It’s hard to get targeted visitors with a general advertising strategy. You’ll get people to product pages with no intention to buy and buyers to informational content who can’t find products to solve their problems.
SEO solves many of these issues. You know what the people searching on Google are looking for because of their keywords. When you create content that matches that search intent, you can better meet their needs and convert more buyers into paying customers.
Check out https://www.growthfriday.com/orange-county-seo to see how this can work with local results.
2. Rank for Your Brand
It’s a big problem if people can’t find your website when searching for it on Google. People expect to see your exact domain name when they type it because you should hold some kind of authority. What does it say to people if you don’t appear at the top when people search?
Investing in SEO will help you get that spot. You can optimize your homepage for your business name to ensure Google knows to put it on the front page of Google.
3. Free Search Traffic
Yes, you will need to devote some initial resources when you start with SEO. You’ll need to optimize your website content, website usability, and off-page SEO efforts. However, that doesn’t mean you’ll need that investment in the future.
Many companies stop putting as many resources into SEO when they get rankings. While you can eventually lose your rankings over time, it probably won’t happen that fast. That means you can put your cash into other business efforts and continue reaping the benefits of SEO without as much investment in the future.
4. Better Website
Content isn’t the only thing you need to invest in ranking on Google. There was a recent algorithm update called Core Web Vitals. That update started taking into account your website usability and performance in ranking.
That means you can’t have a bad website and expect to rank high. Google wants visitors to have a great experience, so it factors in usability when ranking pages on the front page.
One significant place this matters is with mobile devices. You need a responsive design to ensure you have a great experience on all screen sizes. The next thing to consider is ensuring you have a speedy website on all internet connections.
Now You Understand the Benefits of SEO
It’s not always easy to commit to SEO for businesses when it takes so long to work. You can work for months without seeing results and then see a massive traffic increase out of nowhere.
However, that effort is usually worth the time and money. Now that you understand more about the benefits of SEO, start optimizing your website today to grow your website rankings.
Head back to the blog to learn more about the types of SEO and how to use them to increase your Google rankings.
