Digital Marketing

3 Tips for Using Video to Enhance Your Branding Strategy

Around 82% of all internet traffic comes from video content. This staggering figure should be a wake-up call for brands to use the format for promotion.

You might think making a video branding strategy is tedious. It could be why you haven’t invested in this type of content yet. However, dallying around could cause your business to miss out.

Do you want a good starting point for your video content marketing plan? Continue reading below to learn three tips:

1. Consider Using Stock Videos

Businesses usually make hundreds or even thousands of marketing assets annually. They do this to connect and engage with their audience. If you create unique content on your own, it could drain your budget.

For this reason, stock video clips are vital. They are efficient and cheaper than original video production methods.

Traditionally, videos are more expensive than still photos. The good news is some platforms offer subscription plans to access millions of videos. You will likely find clips suited to your budget.

Some websites even allow you to license videos for a few dollars. Do your research and find reputable stock video platforms to get the most out of your investment.

2. Use Free Video Editing Software

You might understand the benefits of brand strategy, but creating video content could be discouraging. After all, it’s costly, complex, and tedious. These pain points could deter you, especially as a small business with limited funds.

Consider looking for a video editor tool with a simple user interface. It gets rid of the needless complexity. With this, you can use it without previous editing experience.

Your chosen video editing platform should offer step-by-step guides. It should help you start and finish the video-making process.

Another vital feature for a platform is getting various free media. It enables you to find the right aesthetics and deliver the correct message. These include:

  • Photos
  • Videos
  • Audios
  • Illustrations

It should also have customizable fonts, layouts, templates, and CTAs. These tools help you develop any promotional marketing material within a few minutes.

Do you need help making your videos? If so, visit this page to learn about video production consultants.

3. Add Keywords to Maximize Video Reach

Regardless of your video quality, your intended outcome will never happen without targeting an audience. Including keywords is a fundamental method to succeed in video production.

If you don’t know keyword research, you could hire an SEO company to help. Fortunately, the global SEO market grows by 8.1% every year. You need not worry about finding a reputable agency to help.

After selecting the right keywords, put them on the video title, description, and other promotional content on social media. It boosts engagement and grows audience loyalty.

Improve Your Video Branding Strategy Now

Never let your lack of experience and funds stop you from growing your business. Use these video branding strategy tips to increase your audience base. Also, consider hiring video production services to get higher-quality clips.

Did you find these tips helpful? If so, read our other guides to learn more.

Related Articles

Back to top button