Think fast — you’ve got on average only seven seconds to make an impression on your potential customers. So what is your brand doing to stand out from the crowd?
You’re already spending money on marketing, but is it working to increase your brand’s recognition? You want customers to keep coming back to you, so you need them to remember your name.
It’s not enough to offer an amazing product. You need to be your target audience’s number one choice.
The most important thing your marketing will ever advertise isn’t your product, it’s you. Here are there three branded marketing strategies to build the loyal fanbase you deserve.
1. Make Your Brand Pop
When you hear the brand name Coca-Cola, what comes to mind? Not just the soda, but the color bright red, or even the scrolling white letters of the brand name.
Colors and logo play into brand recognition. In fact, the right color can help customers remember your brand by up to 80%.
You can’t afford to skimp on your graphic design. Craft the perfect logo with the colors that define what you’re all about to make your brand pop and stick in customer’s minds.
2. All About the Extras
Who doesn’t like getting something for free? Sending out promotional items with your name on them is a great way to ensure customers remember you.
The trick is to make your product fun or useful, something that they will use on a regular basis. For example, a customer might not always wear a free tee shirt but they’ll probably use your tote bag.
Promotional product ideas don’t have to be expensive either. Consider throwing in some free and fun stickers or postcards into shipping boxes.
3. Free Branded Marketing
You spent money on your graphic design and then on business promotional items. However, this next tip is all about marketing that won’t cost you a dime.
There’s a lot of free marketing out there and the first and best kind is word of mouth. People trust friends and family a whopping 92% more than any ad.
To use that to your advantage, first have a brand strategy and ensure that it’s the same across all channels. That means using the same logo and language on everything from websites to social media to user manuals.
Next, deliver a flawless experience before, during, and most importantly after the sale. Great customer service can make or break your business.
Last, stay engaged and go to where your customers are. Find the social media platform your chosen demographic uses the most, join up, and talk to your customers there.
Break Through with Your Brand
These three branded marketing tips are going to help you get your name recognized by the right people. Don’t use them without thinking them through; great marketing is done deliberately and with a plan.
The best part is, these are pretty low cost (and even free!) yet you’ll see a good ROI if you use them. Remember to always redefine your strategy if you feel something isn’t working.
Ready to break through with your brand? Read our other business articles to take your company to the next level.
