It’s a safe guess that if you’re reading this blog post, you’re ready to take the plunge and create that promote YouTube channel you’ve been promising yourself. While it may be a cliche, there has never been a better time to do so than now. With the strategies and tricks that all successful YouTubers employ, we’re making it simple for you.
Check out our first blog post, ‘How to Start a YouTube Channel: 10 Brilliant Tips,’ get our free YouTube tool, and subscribe to our YouTube channel for all the support you’ll need on this amazing adventure!
10 Amazing Tips for Promote YouTube Channel
In the video below, you can see all 20 tips:
Tip #1: For your YouTube channel, write a detailed ‘About’ section.
First and foremost, it specifies what the viewer can expect from your channel. Introduce yourself briefly, then reinforce what the viewer will get in the next paragraph with even more fantastic material. Because YouTube searches these channel descriptions, it aids your SEO.
Tip #2: Purchase lighting equipment.
You’ve got all the natural light in the world if you’re going to be filming outside for the most of the time. If you’re recording indoors, though, you should probably invest in some professional studio lighting, as it will have a significant impact on the quality of your videos. Great lighting, far more than, say, a new camera, can significantly help with your videos, in my opinion.
Tip #3: Use YouTube Custom Thumbnails to their full potential.
Now for a quick rundown of some quick tips and tricks:
- Consider the three E’s if humans are to be included in the thumbnail: eyes, enthusiasm, and emotion. People who are connected to the viewer are more likely to click on the thumbnail.
- Use bright backgrounds to assist distinguish the foreground from the backdrop, as well as backgrounds that contrast with rivals’, so that your thumbnail stands out while people are browsing through search results and browse feeds.
- Oversaturate your thumbnails’ colours to make them pop when they’re reduced in size. The thumbnails can also be sharpened for the same reasons.
- Make use of the thumbnail to tease a tale about the video. You want to persuade folks to click, but not by telling them the entire tale and giving them no reason to.
- If you’re doing a tutorial, make the payout visible in the thumbnail. They’ll need to more view on YouTube video again to figure out how to get there.
- Create a little design. Remember that you’ll be creating your thumbnail on a full screen, but your viewers will see it in a different size.
- When you’re done with a thumbnail, take a step back and ask yourself, “Would I Click on This Thumbnail?” Your viewers aren’t likely to do so if you aren’t.
You are correct in that we only scratch the surface here; for more information, see our whole YouTube playlist on personalised thumbnails and the vidIQ Academy’s thumbnail courses.
Tip #4: Learn how to be a KILLER editor.
Not only should you record footage, but you should also edit it. It’s normal to have half of your material on the editing room floor that you never use, and that’s fine because you only want to show your audience the best and tightest footage possible. You can also utilise editing to eliminate those brief pauses at the start, middle, and finish of your speech.
Consider pattern interrupts as well. Have you noticed anything unusual in this section of the video? Because I’m not using any pattern interrupts, this is the case. I’m simply talking, and you’re probably getting bored by now because I’m not doing any sound effects and there’s no music playing. The camera isn’t moving, but it is adjusting angles a little, and… Because I’ve paused here and realised I’ve made a mistake, I’m not going to edit it out; instead, I’m going to leave it in, because that’s where you’d want to edit your mistakes out.
Anyway, where did I leave off? Interrupt the pattern. It lets you to keep the viewer interested in the scenario by changing things every five to ten seconds. Try it the next time you’re editing a video, and instead of a minute of rambling, you’ll get a crisp 15-second clip that your viewers will like for much longer.
Tip #5 Stay true to yourself!
This is something I have to remind myself of all the time because it’s so simple to switch personas when you hit the record button. Always remember to be yourself. Unless you have an identical twin, you are the only one in the world. Your audience wants to see something unique, something they won’t find anywhere else, and they’ll only get it from you if you’re truly distinctive.
If you try to sound like someone else, it won’t feel natural, and your audience will pick up on it. When you begin to relax and be yourself on camera, as difficult as it may seem at first, your audience will begin to react to you.
It’s possible that the audience adores or despises you at this point. The main thing is that people have an impression of you. That’s exactly what you’re looking for from your audience. You can also disregard everyone who dislikes you. You don’t have to be concerned about them. You must invest all of your affection in people who return your love. Accept your audience.
However, the moment you begin to be concerned about your audience’s judgement, you begin to shift on camera, and you cease to be yourself. All of your mannerisms, the way you speak, and the oddities you possess, embrace them and share them on YouTube because if you don’t, your ego will suffer.
Tip #6: FTW Keyword Research on YouTube
Now it’s time to learn the fundamentals of keyword research. Consider what your typical target audience viewer is likely to look for on YouTube and build content, titles, and metadata based on those terms.
The YouTube video promotion service is a strong tool in and of itself because it anticipates what people are looking for based on the time of year. For example, if I key in simply the word star as I record this towards the end of December, it returns all of the results for ‘Star Wars Episode 9: Rise of Skywalker,’ which is now trending. Use it to find out what people are looking for on your own topic, and then create content around those topics.
Use the VidIQ tools to discover which keywords on YouTube have the most potential, i.e. those with a high search volume but low competition. And, while tags aren’t as crucial as they once were, it’s still intriguing to look at the metadata that other creators use because it shows the level of attention and research that goes into their work. I’ll still contend that giving YouTube as much information about your film as feasible is preferable to giving it none at all. It could provide you a slight advantage over other films of comparable size that are competing with you.
And, once again, that represents only a small portion of our overall keyword research knowledge. More material is available in an hour-plus course on the vidIQ Academy, as well as this video and this post on YouTube keyword research:
Tip #7 Become a member of YouTube’s community.
When you start making videos on a certain topic, you join the YouTube community. Make sure you’re a part of it. And by that, I mean that you should go through other people’s content, leave comments, and participate in the conversation.
People will begin to remember your name in the comments, and by contributing value rather than just spamming your own content, people will become interested in you and watch your content. And who knows, maybe the video maker may recognise you after a while and you’ll be able to collaborate.
Try to think of other video artists in your area as collaborators rather than competitors. The nature of video creation on YouTube makes it a solitary, often lonely experience, and while there are millions of video makers on the platform, they’re all striving for the same thing: to make an effect on a common audience. Why not share your creative process as well? You have the opportunity to share your audience with someone else’s, and vice versa.
Just keep this in mind while you’re communicating with others. It’s all about the value you can bring to the table, not what you can take away. That comes later, and when you achieve it, it becomes a considerably greater prize.
Tip #8: Make Your YouTube Description as Long as Possible
I’ve got a few short YouTube description suggestions for you right now:
- The first two lines of your video description are extremely significant because they are shown when viewers are browsing YouTube’s search results. As a result, compose your description as if it were a regular 140-character tweet.
- Make it extremely valuable, with lots of metadata, and tease the user into watching the video.
- Try to integrate as many of the video’s keyword phrases as possible in a paragraph somewhere in the description, but make sure it still reads like a legitimate English sentence.
- And, if at all possible, provide timestamps for your video, since these may appear in Google Search, providing you with yet another source of YouTube views.
Tip #9 Be patient and set realistic goals.
You probably already have a lot of information if you’re this far into the video, but it’s worth repeating because YouTube can be a difficult game.
You’ll need determination and patience to flourish as a video creator. You can accept all of the wonderful advice from a variety of sources, put it into practise, and then expect very little in return for a long period. You could have 200 videos and six months under your belt and be wondering why you’re not getting any views or subscribers. Then, all of a sudden, it happens overnight, and your channel becomes a viral sensation.
Many YouTube producers spend weeks, months, or even years to achieve sudden stardom. Just remember that if you’re putting in the effort and your stats, as well as your audience, are all positive, YouTube will ultimately stop ignoring you and begin to spread your material to more people, but it may take a bit longer than you expect.
With that in mind, I want you to set goals for the next month to three months that you can achieve. Rather than monetizing your material as your first goal, aim for something more attainable, such as 50 subscribers, 100 subscribers, or 10,000 views. Those kinds of modest milestones that you can celebrate along the way until you attain your larger goals.
If your primary goal is to monetize your YouTube material, you’re thinking about how you can get as much money out of YouTube as possible, rather than how you can provide as much value to your audience as possible.
Tip #10: Don’t say your goodbyes too quickly.
“Thank you for viewing,” “I hope you enjoyed this video,” “and that’s all.” All of these are phrases and terms that should never be used towards the end of a video. When a viewer detects that you’re attempting to tie up a film with trigger words like those, they’ll quickly turn off.
You should keep the viewer interested until the very conclusion of the video. Yes, you can have calls to action, such as asking people to subscribe to your videos, but you should never urge the audience that it’s time to change.
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